written by Daniel Somerset
The US has seen a steady increase of not only households with pets but also the amount of money spent on these companions. While sources vary on the exact growth, the bottom line is ownership and costs are going up. These family members bring joy and happiness to young and old alike but unfortunately, canines and felines especially, have been responsible for turning the latest tech toys into their personal chew toys.
Maybe they catch a scent they like or are simply trying to update their Facebook status – regardless of their intentions – pets sometimes inflict damage beyond repair. SquareTrade Inc., using SSI sample, surveyed 1,200 Americans. The results showed that nearly 20% of dog and cat owners have had a device damaged by a pet and that number increases for people who sleep with their phones. Dogs are twice as likely as cats to damage a device and males are 50% more likely than females.
What’s your strategy for protecting your valuable laptops, tablets, and smartphones? More toys and walks for your four-legged friends? Purchasing device specific insurance in case of an accident? Or naively believing it won’t happen to you?
Categories: Market Research Trends Uncategorized
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