Solving B2B Research Challenges. B2B research poses different challenges to that of consumer. With SSI B2B inSSItes™, SSI delivers solutions. Spotlight on Southeast Asia: Indonesia, the Philippines and Malaysia. When conducting research in Southeast Asia, it’s important to understand the geography and culture first. Conducting research in Brazil. An important […]
written by Daniel Somerset The US has seen a steady increase of not only households with pets but also the amount of money spent on these companions. While sources vary on the exact growth, the bottom line is ownership and costs are going up. These family members bring joy and […]
Visual learners make up 65% of the world’s population. Does our new infograph help you picture our massive reach? Click to get a full size PDF
written by Rosie Greening Yes, it is November; I am now allowed to mention Christmas and the holiday season. So, it is getting to that time of year where studies are starting to look like they might run precariously close to Christmas and clients are starting to ask about the […]
written by Ed Carroll Over the past few years, sample companies have been slowly calibrating their non-traditional panel sourcing strategies… The big questions I have been receiving on this topic revolve around a very simple question: Why? Do people not want to join traditional panels anymore? Are traditional panels more […]
New Video From Jackie Lorch: From more SSI Video’s visit Get Informed on our website.
More than a quarter of people now own multiple cell phones, with smartphones dominant and iPhones the preferred brand. An overwhelming 95% of people around the world now own cell phones, according to a nine-country study by SSI. Hong Kong (99%), China (98%) and Sweden (98%) have the highest cell […]
written by Jackie Lorch On yesterday’s blog we discussed four key characteristics that define quality sample. In the next few days, we’ll look at some other key quality drivers. The time tradeoff is a key quality driver because sample methodology can be complicated and there are multiple decisions to be […]
written by Jessica Smith In the last few posts, we’ve talked about the importance of including cell phones in a high quality representative telephone sample. But what are the cost implications of doing so? In the US, cell phone interviews are–more expensive than landline, and there are a number of […]
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