New SSI Blog
We’ve moved! We have been busy updating our SSI blog – please visit http://www.surveysampling.com/blog for new, fresh posts from our Knowledge team.
New issue of Knowledgelink
Solving B2B Research Challenges. B2B research poses different challenges to that of consumer. With SSI B2B inSSItes™, SSI delivers solutions. Spotlight on Southeast Asia: Indonesia, the Philippines and Malaysia. When conducting research in Southeast Asia, it’s important to understand the geography and culture first. Conducting research in Brazil. An important […]
How reliable is research data from China?
written by Daniel Somerset China, with its more than 1.3 billion residents, is a rapidly growing economy. The sheer size of the population as well as the enormous landmass makes it a very appealing, yet challenging place for investing and the research that goes along with it. According to the […]
Tailored advertisements or intrusive annoyance?
written by Daniel Somerset Tesco, Britain’s largest retailer is slated to install screens at their fuel pump kiosks that are able to scan a customer’s face, determine their gender and approximate age bracket, and tailor individual marketing message for them. The Tesco representative contends that the new screen will “enhance […]
Engaging Respondents for Richer Data
written by Daniel Somerset Every once in a while, it’s appropriate to take a step back from our day to day tasks and look at our overall processes. Are we treating our respondents the best that we can? Are the surveys we’ve designed providing the best quality data results? In […]
New Issue of SSI KNOWLEDGElink
The impact of frequent survey-takers. Are they different than “normal” respondents? Will they skew your data? The digital divide in market research. How do people who have the technology but won’t participate affect the data? The practicality of online business to business surveys – challenges and solutions Don’t miss out on the latest […]
Is responding to emails getting in the way of your job?
written by Daniel Somerset, For a good number of us, when the alarm goes off we start our day by reaching for our smartphone to check our email. Once out the door and at the office, we again open our email and begin prioritizing our day. Some sort emails by […]
The Mobile Miscommunication
written by Daniel Somerset In a recent blog, I highlighted the speed at which respondents are moving to mobile. It seems that all we hear about today in market research is mobile. Mobile is going to be the next big thing. Mobile will drastically change the landscape…and mobile is just […]
Mobile demand is growing…are you keeping up?
written by Daniel Somerset, Market research began with face-to-face interviewing, then to reach people faster, (and as telephone use gained popularity) they began to do phone surveys. Naturally, with the invention of the Internet, researchers shifted away from telephone interviews and today, many – if not most – surveys are […]
Reaching Expats in Singapore
written by Thu Anh Flynn Recently I went to Singapore on a business trip and when I was walking around Raffles Place (central business district) and meeting with many of my business partners it got me thinking of how diverse the city is. It’s easy to spot so many different […]
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