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Do we still need the telephone?

written by Daniel Somerset From the patent of the telephone in 1876 by Alexander Graham Bell to the first demonstrated use of the mobile/cellular phone more than forty years ago today, few other devices have made such an impression on the lives of people throughout the world. As early as […]

The Daddy Demographic

written by Melissa Geathers Evolving parental roles are leading to new inroads to male insights when it comes to market research. Dad is no longer sole provider detached from his home environs with peripheral connections to his family. Today’s dads are working dads, stay-at-home dads, single parent dads and same-sex […]

Skeumorphism and What it Means for Researchers

written by Jackie Lorch The three-dimensional “wooden” bookshelves on the iPad…trash can icons that look like round wire baskets … the “click” when taking a photo with a digital camera… electric candles with sculpted plastic wax drips. These are all examples of skeumorphism – the presence of decorative elements which […]

The Future of News

written by Trish Daly Just 10 years ago, neighborhood driveways in the US would be littered with the daily newspaper, delivered bright and early.  Today, we don’t see many newspapers in driveways, awaiting homeowners to come out to retrieve them and read them over their morning cup of coffee.  Instead, […]

It’s That Time of Year Again

written by Trish Daly Sure, the kids are back in school, and yes, we’re getting some relief from the heat and humidity with the fall season right around the corner, and of course it’s football season here in the US.  But what I’m really looking forward to is…the new fall […]

There’s an App for That…

written by Trish Daly I recently had to buy a new cell phone, and believe it or not, I’d rank buying a new cell phone down there with car and mattress shopping.  After much deliberation, I finally decided to buy a smartphone.  After narrowing it down to a smartphone, I […]