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New issue of Knowledgelink

Solving B2B Research Challenges. B2B research poses different challenges to that of consumer. With SSI B2B inSSItes™, SSI delivers solutions. Spotlight on Southeast Asia: Indonesia, the Philippines and Malaysia. When conducting research in Southeast Asia, it’s important to understand the geography and culture first. Conducting research in Brazil. An important […]

New Issue of SSI KNOWLEDGElink

The impact of frequent survey-takers. Are they different than “normal” respondents?  Will they skew your data? The digital divide in market research. How do people who have the technology but won’t participate affect the data? The practicality of online business to business surveys – challenges and solutions Don’t miss out on the latest […]

The Mobile Miscommunication

written by Daniel Somerset In a recent blog, I highlighted the speed at which respondents are moving to mobile. It seems that all we hear about today in market research is mobile. Mobile is going to be the next big thing. Mobile will drastically change the landscape…and mobile is just […]

Do we still need the telephone?

written by Daniel Somerset From the patent of the telephone in 1876 by Alexander Graham Bell to the first demonstrated use of the mobile/cellular phone more than forty years ago today, few other devices have made such an impression on the lives of people throughout the world. As early as […]

The World is Mobile…Is Your Survey Ready

Partner with SSI to get your next project mobile ready. We can help you reach respondents quickly, accurately and through the medium of their choice. Plus, check out the 10 tips for creating a mobile-friendly survey. Subscribe to SSI KnowledgeWatch for more thought-provoking views, time-proven tips and innovative research insights […]

Difficult questions

written by Jackie Lorch  In another example of the power of word selection in survey questions, researchers at the University of Pittsburgh examined how physician communication affects end-of-life decisions. The study, published in the journal Critical Care Medicine, and reported in the New York Times, tested whether patients’ relatives would […]